Direct Connect CTV is a premium, highly targeted Connected TV advertising solution that enables brands to reach their ideal audience through direct integrations with top-tier CTV publishers—bypassing the noise of the open exchange. This product combines the brand safety and transparency of direct publisher deals with the power of advanced audience targeting, ensuring your message is delivered in a high-impact, full-screen environment.

Key Features

Advanced Audience Targeting
Leverage 1st- and 3rd-party audience segments based on:

• Demographics (age, income, household composition)
  
  
• Behavioral data (streaming habits, purchase intent, lifestyle)
  
  
• Geographic granularity (ZIP code, DMA, or hyperlocal)
  
  
• Custom CRM or lookalike audiences
  
  

Premium Publisher Access
Your ads appear directly within content from trusted CTV apps and channels—including national broadcasters, news networks, sports platforms, and FAST channels—with full transparency into where and when your ads run.

Real-Time Reporting & Attribution
Get full-funnel insights, including:

• Impression delivery by app and device
  
  
• Completion and view-through rates
  
  
• Cross-device attribution and foot traffic lift (when integrated)
  
  

100% Brand-Safe
Ads run only in contextually aligned, professionally produced content. No user-generated content, no exchanges—just clean, controlled delivery.

Why Choose Pulse OTT Direct to Publisher Connected CTV?

• Higher Impact: Full-screen, non-skippable ads on large living room screens.
  
  
• More Control: Work directly with premium publishers for customized targeting, placement, and pacing.
  
  
• Greater Efficiency: Minimize wasted impressions and reduce ad fraud with direct inventory access.
  
  

Better Results: Measurable performance driven by precise targeting and curated content environments.