Local news websites offer a highly trusted, brand-safe, and community-focused environment—making them a powerful platform for businesses looking to reach engaged local audiences through display and video advertising.
Top Reasons to Run Display & Video Ads on Local News Sites
Local news sites attract readers who live, work, and shop in your area. Advertising here allows you to connect directly with the people most likely to visit your store, use your service, or attend your event.
News brands are among the most trusted sources of information in any community. Running ads alongside credible journalism enhances your brand’s credibility and creates a positive halo effect.
With prominent display units and in-stream video inventory, your ads appear above the fold, within content, or during high-traffic breaking news coverage—maximizing exposure and engagement.
Video is one of the most engaging ad formats available. Running pre-roll or mid-roll ads on local video content boosts brand awareness and encourages direct action, especially when combined with geographic relevance.
You’ll get access to detailed campaign metrics—impressions, clicks, views, and more—so you can track performance, optimize delivery, and see exactly how your campaign is performing in your market.
People turn to local news sites daily for weather, traffic, community updates, and breaking news. Your message meets them where they already are—with high attention and high intent.
Advertising on a local news website puts your business front and center in a trusted, brand-safe environment—right in the heart of your community. Whether you're driving awareness, promoting an offer, or launching a new product, it's a smart, strategic way to stay visible and relevant to your local audience.