Why Run Display & Video Ads Through an Audience Extension Campaign?

Audience Extension campaigns allow businesses to reach their target audience beyond the publisher’s owned and operated sites—extending the reach of their message across the web and into premium, brand-safe environments. It’s a smart way to stay connected with high-value audiences wherever they go online.

Top Reasons to Use Audience Extension for Display & Video Ads

1. Extend Your Reach Beyond One Website

Your ideal customer doesn’t just visit one site. Audience extension follows users across the web—including top-tier news sites, apps, and video platforms—delivering your message across a broader yet still relevant footprint.

2. Target the Same High-Quality Audience

Leverage first-party data from trusted publishers to target users based on behavior, interests, geography, and demographics—ensuring your ads are reaching real, verified local or niche audiences.

3. Increase Brand Frequency & Visibility

Stay top of mind with your audience by showing display and video ads across multiple touchpoints. This repeated exposure improves ad recall, brand awareness, and conversion rates.

4. Optimize Performance With Real-Time Data

Audience Extension campaigns provide detailed analytics—so you can track impressions, clicks, views, and conversions across the full campaign footprint and adjust as needed.

5. Leverage High-Impact Video Formats

Incorporate pre-roll, mid-roll, and outstream video ads across premium inventory—amplifying your message with engaging, full-screen storytelling that drives attention and action.

6. Stay in Brand-Safe Environments

Audience extension doesn’t mean sacrificing quality. Ads are delivered in curated, brand-safe, fraud-protected environments using advanced targeting and verification tools.

Audience Extension campaigns take the strength of trusted local or niche audiences and amplify it across the broader web—giving your business more reach, more impressions, and more results without losing targeting precision.

Why Run Audience Extension Campaigns With Us?

Audience Extension is powerful—but only when it’s executed with the right data, strategy, and technology. When you partner with us, you’re not just buying impressions—you’re gaining a team of experts who know how to maximize reach, relevance, and results across the entire digital ecosystem.

Why Businesses Trust Us With Their Audience Extension Campaigns

Access to Premium First-Party Data

We use high-quality first-party audience data from trusted local news publishers and partners—allowing us to reach verified, engaged users based on real behavior, not just assumptions.

Expanded Reach Without Sacrificing Targeting

Our campaigns extend your message across thousands of top-tier websites and apps while maintaining the same targeting precision—so your ads follow your ideal customers wherever they go online.

Full Transparency & Real-Time Reporting

We provide detailed reporting on impressions, clicks, viewability, and conversions—broken down by audience, device, and platform—so you know exactly how your investment is performing.

Expert Campaign Management & Optimization

Our team handles everything: creative setup, audience segmentation, frequency management, and ongoing optimization to ensure you get the best performance at the most efficient cost.

Brand-Safe, Fraud-Protected Environments

We use advanced ad tech and verification tools to ensure your ads appear only in brand-safe, high-quality inventory—with protection from bots, ad fraud, and low-quality placements.

Engaging Display & Video Formats

From eye-catching display banners to attention-grabbing pre-roll and mid-roll video, we create and deliver campaigns that drive awareness, clicks, and conversions.

We make your Audience Extension campaigns work harder. With better data, smarter targeting, expert optimization, and premium inventory access, we help you reach more of the right people—wherever they are online—while delivering results you can trust.